Succeeding in Uganda’s Business Environment

  • Succeeding in Uganda’s Business Environment

The Resource

Although Uganda’s business environment is very challenging and sometimes intimidating, there are several Ugandans who have succeeded under it as business people, as entrepreneurs or as industrialists. The resource uses lessons from these enterprising indigenous Ugandans to guide you in succeeding in the business venture you choose to undertake.

Mr. Batuma was a veterinarian, entrepreneur, canon, husband and father. By nature, he was largely honest, hardworking and a God fearing person.

His business life

Mr. Batuma founded Kigezi African Wholesale Company, shortly after Uganda’s independence. In 1969, at age 42, he resigned from civil service and went into self-employment. By 1970, his company had become competitive in an environment dominated by foreign businesses (predominantly Asian). He was among the first people in Uganda to start livestock farming in wetlands; he established an industrial dairy farming in Kigezi region. Later, Mr. Batuma became the first Ugandan to venture into commercial wine making; made several wine brands from local fruits.

Lessons from his business life

Positive lessons
  • The resignation from employment highlighted the need to focus, if one was to succeed in business. This is especially true in 21st century, where business competition is becoming stiffer.
  • Making wine was an example of value addition. Batuma’s success in wine making meant that other Ugandans, including you, can go beyond primary production and remain in business.
  • Finally, Mr. Batuma’s life dispelled the view that to succeed in Uganda, one needs to be dishonest, manipulative, corrupt, etc. His successful business life was largely testimony of hard work, dedication and honesty.
Negative lessons
  • None of Mr. Batuma’s businesses grew into a national enterprise. Yet, he had a chance to achieve this goal.
  • Joining business at a relatively old age (42 yrs) could have contributed to this “underachievement”, since after age of 40, people usually become more cautious. More importantly, Mr. Batuma, like most other entrepreneurs in Uganda, perceived and pursued business growth in terms of running multiple businesses; the concept of avoiding to put all one’s eggs in a single basket. It is often difficult for any of the businesses to grow to fullest potential when the owner has ‘divided’ attention.
Mr. Wavamunno has been a husband, father, businessman, canon and diplomat. By nature, he is polite, courteous, daring and hardworking man.

His business life

Mr. Wavamunno started business while in his early 20s, by buying and selling agricultural produce in Mbarara. He broadened his businesses by setting up Whitner Dry Cleaner, Western Driving School in Mbarara and special hiring transport services. The latter gave rise to a bus transport company, the Rugaaga Bus Service Co. Ltd. Wavamunno’s success in business created local resentment. The resentment brought him problems during upheavals that followed the overthrow of the first government of Obote in 1971. He relocated to Kampala where he started Spear Touring Services.

In 1974, Mr. Wavamunno obtained Mercedes Benz Franchise in Uganda and incorporated Spear Motors Ltd. In 1978, he acquired 45 percent shares in United Assurance Company Ltd. In early 1980s, he setup GM Company Ltd to build frames of trucks and buses. In 1994, he bought a reputable government company, Uganda Metal Products and Enameling Company Ltd (TUMPECO) which he merged with GM Company Ltd to form GM TUMPECO Ltd. In 1988, Mr Wavaunno co-founded Nile Bank, one of the first indigenous banks in Uganda. From 1990s on wards, Mr. Wavamunno broadened into Radio and Television Broadcasting, drinking water, publishing, farming, etc.

Lessons from his business life

Positive lessons
  • Humble beginnings often make good ending; it is utter ignorance to despise young people conducting simple businesses. This is especially true of young people who have not gone far in school. The educated young people are often in business sometimes to pass time, i.e. they are on the look out for opportunity into employment, politics or to leave Uganda in search of greener pastures. But those who have not gone far in education tend to focus on making it in business – and they usually succeed, as Mr. Wavamunno illustrates.
  • In business, it is what you do, not what you know, that counts.
  • Once you attain outstanding achievements in society, you will be noticed regardless of your level education. Unfortunately, these achievements can lead to local resentment, especially if you are in a rural or a semi-urban setting.
  • In business, social capital (network of friends and colleagues) is more important than financial capital. Fortunately, it is easier to get it; all you need is a pleasing and trust-worth personality.
  • Mr. Wavamunno documented his life by writing the book, “Gordon B. K. Wavamunno, The Story of an African Entrepreneur”. Subsequent generations will learn about Mr. Wavamunno not through hearsay, speculations or rumors, but by reading his business life as he himself saw it/wanted it to be seen and told.
Negative lessons
  • Mr. Wavamunno succeeded in building a business complex under his name. Unfortunately, you can hardly see his “foot print” beyond Uganda (often beyond Kampala). This is a serious short coming for a man who has been in business for a very long time and at such a highly connected level.
  • The primary cause was, once again, the spreading of oneself into so many unrelated businesses. “Only God can be all knowing, all efficient, all effective, etc. For us human beings, you can become so in only a specific area.” It is by paying heed to this natural law that businesses grow to their fullest potential, i.e. becoming competitive at national, regional, continental level and beyond.